Sponsorship Opportunities
Sponsorship Opportunities
Sponsorship Opportunties
What is underwriting?
Program underwriting provides a way for businesses, corporations, individuals, foundations, and other organizations to help WGLS-FM develop and acquire programs. Unlike commercial broadcast stations which receive funding from advertising sales, WGLS-FM depends on contributions from the communities we serve.
Visibility
Program underwriting on WGLS-FM is more than just a commercial spot. Sponsorship on WGLS-FM gets your message across and demonstrates your support for education and local broadcast service. It also gains widespread identification for your company as being socially aware, concerned, and interested in issues that affect South Jersey.
Marketing Benefits
As a WGLS-FM underwriter, your business benefits through cost-effective, specifically-targeted marketing to a well-educated, quality-conscious audience. Your business receives name recognition without commercial "clutter," and builds your business image with the WGLS-FM listener.
Contribution
The underwriting contributions reflect the costs we pay for the production and broadcast of a program series. The minimum underwriting package runs for 13 weeks.
Since the underwriting announcement acknowledges your donation to WGLS-FM, we must receive your contribution before we can legally air your sponsorship credit.
Guidelines
Underwriting credits can include:
- The underwriter's name, or that of a subsidiary, operating division or parent company.
- Location and duration of business.
- Business phone number.
- Value-neutral descriptions of a product line or business (Co-op funds can be used).
- Trade names, product or service listings that identify the sponsor.
Underwriting credits cannot contain:
- Comparative or qualitative descriptions, price information, or a call to action.
- Mentions of discounts, specials, or savings percentages.
Sample underwriting announcement:
WGLS sports is made possible in part by South Jersey Gas. South Jersey Gas takes time out to wish the Profs and their fans a successful year. As a big fan of Rowan University, South Jersey Gas takes pride in its support of educational excellence in southern New Jersey. Rowan University exemplifies the educational spirit that makes going to college in Southern New Jersey something special. South Jersey Gas is proud to support the Prof games on Rowan Radio. South Jersey Gas, where we put all of our energy.
Sponsorship Packages
Your contribution helps provide informative and enlightening programs that would not be possible without your support.
Corporate Sponsorship
Total Contribution: $1,200 |
Talk/Music Shows (13 weeks)
Total Contribution: $299 |
Sports Sponsorship Packages
Sponsor the title-winning Rowan University Profs sports broadcasts - home and away. Packages include all playoff games!
Complete Sports Package
Total Contribution: $899 |
Football and Soccer
Total Contribution: $299 |
Men's and Women's Basketball
Total Contribution $299 |
Baseball and Softball
Total Contribution: $299 |