CBI

NJBA

NJBA

College Media Advisers

Amber Alert Plan
Rowan Radio 89.7 WGLS-FM

What is underwriting?
Program underwriting provides a way for businesses, corporations, individuals, foundations and other organizations to help WGLS-FM develop and acquire programs. Unlike commercial broadcast stations which receive funding from advertising sales, WGLS-FM depends on contributions from the communities we serve.

Visibility
Program underwriting on WGLS-FM is more than just a commercial spot. Sponsorship on WGLS-FM gets your message across and demonstrates your support for education and local broadcast service. It also gains widespread identification for your company as being socially aware, concerned and interested in issues that affect South Jersey.

Marketing Benefits
As a WGLS-FM underwriter, your business benefits through cost effective, specifically-targeted marketing to a well-educated, quality-conscious audience. Your business receives name recognition without commercial "clutter," and builds your business image with the WGLS-FM listener.

Contribution
The underwriting contributions reflect the costs we pay for the production and broadcast of a program series. The minimum underwriting package runs for 13 weeks.

Since the underwriting announcement acknowledges your donation to WGLS-FM, we must receive your contribution before we can legally air your sponsorship credit.

Guidelines
Underwriting credits can include:

  • The underwriter's name, or that of a subsidiary, operating division or parent company.
  • Location and duration of business.
  • Business phone number.
  • Value-neutral descriptions of a product line or business (Co-op funds can be used).
  • Trade names, product or service listings that identify the sponsor.

Underwriting credits cannot contain:

  • Comparative or qualitative descriptions, price information or a call to action.
  • Mentions of discounts, specials or savings percentage.

Sample underwriting announcement

WGLS sports is made possible in part by South Jersey Gas. South Jersey Gas takes time out to wish the Profs and their fans a successful year. As a big fan of Rowan University, South Jersey Gas takes pride in its support of educational excellence in southern New Jersey. Rowan University exemplifies the educational spirit that makes going to college in Southern New Jersey something special. South Jersey Gas is proud to support the Prof games on Rowan Radio. South Jersey Gas, where we put all of our energy.

Sponsorship Packages

Corporate Sponsorship

  • 15 grant announcements aired weekly between 7 a.m. and midnight.
  • A mention in the opening and closing billboard as a sponsor for every Rowan University sporting event aired on WGLS-FM during the entire year.
  • A minimum of two grant announcements during every Rowan University sports game aired on WGLS-FM.
  • All playoff games included - no extra charge.
  • 52 week sponsorship.

Total Contribution: $1200

Talk/Music Shows (13 weeks)

  • A mention in the opening and closing billboard of the program you sponsor.
  • A minimum of two grant announcements during each show you sponsor.
  • A minimum of five announcements throughout the week, each week of sponsorship.

Total Contribution: $299
Your contribution helps provide informative and enlightening programs that would not be possible without your support.

Sports Sponsorship

Complete Sports Package

  • Includes all Rowan sports games aired on WGLS-FM September 1 - May 31.
  • Opening and closing billboard in all Rowan sports games aired on WGLS-FM.
  • Two underwriting announcements during each game aired on WGLS-FM.
  • Ten bonus announcements each week, from September 1 through May 31.
  • Minimum of two announcements in all Rowan playoff games aired on WGLS-FM.

Total Contribution: $899

Football and Soccer

  • The opening and closing billboards in each football and soccer game aired on WGLS-FM.
  • A minimum of two grant announcements in all football and soccer playoff games aired on WGLS-FM.
  • Ten bonus announcements each week, from September 1 through November 30.
  • A minimum of two announcements in all football and soccer playoff games aired on WGLS-FM.

Total Contribution: $299

Men's and Women's Basketball

  • The opening and closing billboards in each basketball game aired on WGLS-FM.
  • A minimum of two grant announcements in all basketball games aired on WGLS-FM.
  • Ten bonus announcements each week, from November 1 through February 28.A minimum of two announcements in all basketball playoff games aired on WGLS-FM.

Total Contribution $299

Baseball and Softball

  • The opening and closing billboards in each baseball and softball game aired on WGLS-FM.
  • A minimum of two grant announcements in all baseball and softball playoff games aired on WGLS-FM.
  • Ten bonus announcements each week, from March 1 through May 31.
  • A minimum of two announcements in all baseball and softball playoff games aired on WGLS-FM.

Total Contribution: $299

Sponsor the title winning Rowan University Profs sports broadcasts - home and away.
Packages include all playoff games!